Bread manufacturer Warburtons has launched its new Fibre Fix range, which aims to offer a convenient solution for consumers looking to increase their daily fibre intake.

This move comes as recent research from the brand revealed that there is a ‘fibre gap’ with half of the UK (44%) unaware of how much fibre they should consume daily and 43% not confident that they are eating enough.

Additionally, one in four Brits are unsure which foods are high in fibre and the new product launch aims to make it easier for shoppers to make healthier choices part of their daily diets.

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Jonathan Warburton, chairman of Warburtons, said: “At Warburtons, we are committed to making healthy eating easy and delicious for families across the UK.

“With almost half of Brits unsure about their daily fibre intake needs, we believe these new products will not only empower consumers to boost their fibre consumption but also provide a versatile and tasty addition to their diet.”

The new range includes Warburtons 500g Fibre Fix Loaf and four Fix Rolls which contain a grain blend and wheat bran, suitable for both vegetarians and vegans.

The brand’s Fibre Fix loaf and rolls are available across major retailers nationwide, priced at £1.85 and £1.75, respectively.