Mushroom drinks manufacturer Dirtea is launching in selected Tesco stores, marking the brand’s first retail listing.

Tesco will stock three of Dirtea’s Super Blends – Coffee, Matcha and Cacao – in 249 superstores, as well as online.

Andrew Salter, co-founder of Dirtea, said: “Seeing Dirtea on Tesco shelves is a surreal moment for us. We started this brand to make functional mushrooms simple, accessible, and part of everyday life.

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“Tesco stocking Dirtea and making us their first functional mushroom brand is a huge step for the category. Millions of people can now experience these rituals as part of their normal shop. It’s a big moment for us and for functional wellness as a whole.”

According to the business, this ends a year of growth for the brand with high-profile partnerships and a cultural shift towards functional wellness.

The sachets provide a convenient way to bring functional ingredients into everyday hot drinks, including coffee, matcha or hot chocolate, for consumers.

Dirtea was first launched in 2021 and has since operated through multiple channels, including e-commerce, events, pop-ups and partnerships with leading retailers.