Tesco has announced a price slash to 3000 branded products, as part of its Everyday Low Prices scheme launching today (5 January).

This marks a significant expansion, with close to three times more brands included in the promotions and discounts this year.

The scheme comes as research from the retailer revealed that nearly two-thirds (64%) of shoppers claimed they could name at least one brand they would never consider swapping.

Tesco UK CEO Ashwin Prasad said: “Our most-loved brands don’t just have a place in our shopping baskets, they hold a genuine place in the nation’s heart. That’s why we’re committed to keeping prices consistently low on thousands of branded products through our new Everyday Low Prices.

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 “So, whether you can’t live without Heinz Baked Beans, PG Tips teabags or Fairy Washing Up Liquid, customers can be sure that they are getting consistent great Tesco value on the branded items they love to put in their trollies week after week.”

The research also found that the top five spots for favourite branded items included Coca-Cola, Cadbury’s Hot Chocolate, Fairy Original liquid, Branston Pickle and Heinz Baked Beans.

Additionally, more than 70% of respondents said that having a good selection of branded products was an important factor for them when choosing where to shop.

The promotion will run alongside Tesco’s Aldi Price Match on more than 650 lines and the Clubcard programme.