Restaurant brand Toby Carvey has entered the retail category with the launch of a range of frozen products exclusively available at Iceland and The Food Warehouse stores.

This range builds on Toby Carvery’s established identity as the “home of the roast” and aims to bring one of Britain’s favourite dishes into consumers’ homes.

Some of the products that are part of the range include loaded mac & cheese, Yorkshire puddings to pies, party food and grab-and-go options.

The brand aims to offer modern twists on roast dinner classics across multiple dining occasions.

The business is set to expand the range with a further four products from 6 October, which includes the Yorkshire Pudding Wrap and Ciabatta range.

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All products will be stocked at Iceland’s and The Food Warehouse’s frozen aisle for £4.75 or 2 for £8.50.

Ellie Leacroft, head of brand marketing at Toby Carvery said:  “For generations, Toby Carvery has been bringing families and friends together over a great roast, so we’re incredibly excited to bring that same much-loved experience into people’s homes in a completely new way.

“Working with Food Brands Now and Iceland has allowed us to create a range that’s unmistakably Toby Carvery – from our iconic Yorkshire puddings to the comforting flavours our guests know and love – while also introducing some fun new twists for the frozen aisle.

“We can’t wait for shoppers to discover the range and enjoy a little taste of Toby Carvery whenever they fancy it.”

The first licensing deal was created in collaboration with Food Brands Now and aims to offer innovation within the frozen retail aisle.