Iceland marks end of ‘Christmas Party Roadshow’ charity drive
Iceland Foods and The Food Warehouse have celebrated the end of their inaugural Christmas Party Roadshow, which visited charities and community support groups nationwide.
The roadshow travelled over 400 miles to destinations such as Leeds, Sheffield, Liverpool, Warrington and Manchester, donating Christmas goods like mince pies and advent calendars to local communities to “lift spirits” over the festive period.
Richard Walker, Iceland Foods executive chairman said: “At Iceland, we truly believe Christmas is the most wonderful time of the year, but we know it can also be challenging for many families.
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“That’s why we were delighted to spread Christmas cheer across the country with our Christmas Party Roadshow and support fantastic charities that provide meals, advice, and companionship to those who need it most. We hope these donations help spread a little extra joy this season.”



