Nestle-owned Purina Pro Plan has launched its ‘first-ever’ 3D billboard in London’s Piccadilly Circus, starring tennis star Andy Murray and his puppy, Bonnie.

The marketing drive will run every hour from 22 December to 28 December. It features Murray and Bonnie spending time together and celebrates pet ownership during the festive period.

The team at Purina collaborated with AFG for the creative and CRAFT and Ocean for production.

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Harriet Morley, specialist channel director, Northern Region, PURINA Europe, said: “The unveiling of our first-ever 3D billboard at the UK’s most iconic out-of-home advertising site is a bold and exciting step for Purina PRO PLAN.

“This dynamic advert celebrates the strong bond between pets and their owners, highlighting the importance of high-quality nutrition in helping pets live active, healthy, long lives. We are excited to bring this creative concept to life, and we hope every passer-by feels inspired to care for their pets like a PRO.”

Andy Murray added: “I loved PRO PLAN’s idea to light up Piccadilly Circus with Bonnie and I in 3D this Christmas. We always knew Bonnie had that star quality, so I’m excited to see her on the big screen!

“It’s such a brilliant way to celebrate the festive season and champion PRO PLAN®’s mission to help inspire owners to give their pets the very best. I’m sure Bonnie will have her own fanbase by the end of it!”