The Magnum Ice Cream Company has announced plans to invest £50m in its Gloucester ice cream factory as part of a series of site upgrades.

This move is part of the ice-cream manufacturer’s investment in the supply chain transformation programme.

The new upgrade will enhance the production capability, upgrade its infrastructure and increase the operational efficiency at the Gloucester site.

As part of the new renovations, the factory will rebuild the mix plant, install an advanced blending system and add new high-speed production lines for products including Twister and Solero.

Peter ter Kulve, CEO of The Magnum Ice Cream Company said: “This £50m investment in our Gloucester facility is a key milestone in our global supply chain transformation programme and a bold step forward for our business.

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“Our investment is a clear signal of our long-term commitment to the UK and will not only boost productivity and support growth but also ensure the site remains a centre of excellence for innovation, quality and sustainability as we enter our next chapter.”

Jamie Farrell, head of country UK&I, The Magnum Ice Cream Company, added: “As we prepare to launch The Magnum Ice Cream Company as a standalone business, this investment reflects our ambition to grow, innovate and continue delighting consumers in the UK and beyond through our much-loved brands.

“Gloucester will play a central role in that journey, and we are proud to be investing in its future.”

The new changes implemented will lead to an estimated 50% increase in output for 2027 compared to a 2023 baseline.

The Gloucester site serves as the second largest ice cream factory in Europe, currently producing over 60m ice creams per year.