Lidl has exceeded its healthy food sales targets, which were introduced in line with a broader strategy to promote sustainable diets, according to the latest data from it’s Beyond the Basket research.

The discounter achieved its goal of increasing fibre tonnage by 20% by 2026, seeing sales increase by 22% two years before the deadline.

Fibre-rich wholegrain sales increased to 15.3% of all grain sales compared to 12.9% in the same period in the year prior.

The discounter’s private label meat-free and alternative plant-based milk sales surged by 694%, exceeding a 400% goal.

The benchmarks are part of Lidl’s goals to grow plant-based food sales by 20% by 2030 as it aims to reduce carbon emissions.

Richard Bourns, chief commercial officer at Lidl GB: “Aligning our strategy with the Planetary Health Diet is a long-term commitment to building a healthier, more sustainable food system. It’s delivering measurable impact – beyond the basket – by making healthy and sustainable food more accessible and affordable.

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“The progress outlined in our report shows we’re matching growth with real sustainability progress. From sourcing materials responsibly and reducing emissions to investing in British farming, we’re proving sustainability and value go hand-in-hand.

“Our customers expect us to lead with purpose, and we’re proud to be doing just that. By embedding sustainability into the heart of our operations, we’re not only protecting the planet – we’re supporting communities, empowering suppliers, and delivering the quality and value our customers rely on every day.”

In September Lidl launched the second year of its Foodies programme designed to help younger children eat healthier as part of its push towards sustainable diets.

Additionally, the discounter reinstated its commitment to backing British farming, having committed £30 billion over the next five years.