XIX Vodka has announced a partnership with distributor Red Star Brands to grow its UK sales and reach.

The premium vodka brand, created in collaboration with online influencers Sidemen, has expanded to offer five different ranges: Original Vodka, Mixed Berry, Tropical Ice, Gumball Orange and the new limited edition Toffee Apple.

The partnership will aim to expand the brand’s retail listing and distribution depth. XIX Vodka has existing retail partnerships with Tesco and Wetherspoons and wants to build further in various markets.

Phil Neale, marketing director of XIX Vodka said: “We’re delighted to partner with Red Star Brands as we enter the next stage of XIX’s journey.

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“Their deep understanding of the UK drinks market and track record in building disruptive brands makes them the ideal partner to help us scale our footprint and deliver on our long-term ambitions.”

Ryan McCann, finance director at Red Star Brands, added: “XIX Vodka has built incredible momentum in a short space of time. It’s a dynamic, culturally relevant brand with huge potential, and we’re excited to work closely with the XIX team and our customers to grow the brand in both the on- and off-trade.”

Transition arrangements are in progress between the CEO, Phillip Craig, and Red Star Brand’s finance director, which includes trade plans for 2026.