Frozen product sales grew by 18% year-on-year at Ocado as consumer demand in the UK increased for convenient food, according to the latest figures from Ocado Retail.

The data also found that almost half (47%) of UK adults claimed they increased their frozen purchases over the past year.

Frozen food sales growth at the online retailer was driven by a demand for convenience, with 67% of shoppers stating that frozen food helps them plan meals more effectively, while 74% use it to speed up preparation while 48% said it saves them time.

Nicola Waller, buying director for Fresh & Frozen at Ocado Retail, said: “Frozen food is seeing a real resurgence as shoppers are discovering that it offers reassuringly good value and quality, as well as unmatched convenience.

“It’s no longer just a backup option or last resort for rainy days – frozen products are helping households reduce food waste, making cooking more manageable without compromising on taste.”

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The highest-performing categories were frozen fruit and vegetables, with sales increasing by 23% and 38%, respectively.

Additionally, there was a 31% increase in the sales of frozen herbs, with Ocado’s private label frozen coriander and chopped garlic experiencing a 46% and 21% increase, respectively.

The research also found that 73% of UK adults believe that frozen food quality has improved over the past years, while 80% said there was more choice than before.

Frozen is also helping consumers reduce their consumption of ultra-processed foods, with 42% of respondents stating it helps them reduce UPFs for frozen fruit, vegetables and bread.

The data also found that frozen products helps consumers reduce waste, with 72% agreeing it helps cut down the food thrown away.