Majestic has relaunched its Wine Club and Lock It In subscription propositions with new features designed to make it easier for customers to discover and gift wines this Christmas.

The UK’s largest specialist wine retailer has upgraded its Wine Club digital experience, introducing a new website that simplifies subscription management and adds a gifting option, allowing customers to send curated wine cases to family or friends.

New Wine Club members will now receive a ‘Welcome’ case curated by Jane Masters MW, alongside a brochure introducing them to the service.

Subscribers receive themed cases of 12 exclusive wines every three months, with options at £99, £149 or £199, plus recipe pairings, in-store discounts and tasting event invitations.

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Majestic has also enhanced its Lock It In service, which offers flexible repeat orders at the retailer’s lowest prices across more than 70 popular wines, including Guv’nor and The Ned.

Shoppers at the wine retailer will now be able mix and match bottles to create personalised cases of 12 to 48 wines for delivery every one to three months.

“We’re really proud of the subscription options we provide at Majestic, and these investments in modernising and enhancing our offering will make our Wine Club and Lock It In propositions even more accessible and convenient for our customers,” said managing director Elizabeth Newman.

“Whether you’re discovering new styles as a Wine Club member or topping up on your favourite wines through Lock It In, you’ll get the same Majestic white glove service – no gimmicks, no long contracts, just the highest quality wines at the best possible prices, delivered directly to your door.”