Asda brings back £1 meal deal for over 60s

Asda
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Asda has announced the reintroduction of its ‘winter warmer’ £1 meal deal as part of a commitment to supporting over 60s during the colder months.

The supermarket is offering soup, bread and unlimited tea and coffee for £1 from the start of November, until the end of February.

This move is part of Aldi’s commitment to supporting charitable and sustainable initiatives.

Jordan Cummings, buying manager, cafes and concessions at Asda said: “We know winter is set to be incredibly hard for thousands of pensioners as they continue to worry about how to keep themselves warm in the face of rising living costs and on a fixed income.


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“Last year alone we sold over half a million meals, showing the vital need for this initiative. By bringing Winter Warmers back this November, we hope it will continue to be just as impactful across the winter months for those who need it most, as well as offering a relaxed social environment to come and chat to others.”

The new development follows half a million £1 meals being served last year as part of the retailer’s commitment to support community initiatives.

Asda is also encouraging over-60s to come to the store café to interact with fellow pensioners to combat loneliness over the festive season.

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Asda brings back £1 meal deal for over 60s

Asda

Asda has announced the reintroduction of its ‘winter warmer’ £1 meal deal as part of a commitment to supporting over 60s during the colder months.

The supermarket is offering soup, bread and unlimited tea and coffee for £1 from the start of November, until the end of February.

This move is part of Aldi’s commitment to supporting charitable and sustainable initiatives.

Jordan Cummings, buying manager, cafes and concessions at Asda said: “We know winter is set to be incredibly hard for thousands of pensioners as they continue to worry about how to keep themselves warm in the face of rising living costs and on a fixed income.


Subscribe to Grocery Gazette for free

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“Last year alone we sold over half a million meals, showing the vital need for this initiative. By bringing Winter Warmers back this November, we hope it will continue to be just as impactful across the winter months for those who need it most, as well as offering a relaxed social environment to come and chat to others.”

The new development follows half a million £1 meals being served last year as part of the retailer’s commitment to support community initiatives.

Asda is also encouraging over-60s to come to the store café to interact with fellow pensioners to combat loneliness over the festive season.

NewsSupermarketsSustainability

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