Asda has rolled out a second wave of price cuts this week, reducing prices across 249 additional grocery lines, including 197 fresh food products, as part of its latest value drive.

Customers at the supermarket chain will see average reductions of 7%, with some discounts reaching as high as 50%, as the supermarket doubles down on its midweek commitment to keep prices low for families.

Among the biggest reductions are Extra Special Frozen Raw & Hand-Peeled Jumbo King Prawns 200g, cut from £4.24 to £2.12, and COOK by Asda Butternut Squash Chunks 700g, down from £2.10 to £1.38.

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Other price cuts include, Wyke Farm Vintage Cheddar 300g, down from £3.53 to £3.18 (-10%); Ready Rolled Puff Pastry 320g down from £1.28 to £1.04 (-19%); Exceptional Lemon Curd Yogurt 150g down from £0.98 to £0.82 (-16%); Rump Beef Steak 255g down from £4.98 to £4.68 (-6%).

The move follows Asda’s recent price commitment announcement, with it last week announcing a major round of price reductions today (7 October), cutting the cost of 956 everyday grocery products both in-store and online.