Bol Foods has made its first move into international markets with the launch of its Power Shakes range across more than 700 Albert Heijn stores in the Netherlands.

The listing marks a major milestone for the UK brand, known for its plant-powered meals and complete nutrition products made from whole-food ingredients designed to have no artificial additives, emulsifiers or added sugars.

The company says the Dutch launch reflects growing demand for clean, plant-based and functional foods, aligning with the country’s protein transition target, which aims for 60% of protein consumption to come from plant-based sources by 2030.

“The Netherlands is ahead of the curve when it comes to functional innovation,” said Bol founder and CEO Paul Brown.

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“Dutch consumers demand more from their ingredients – and we’re here to deliver with our delicious, natural, no-compromise recipes.”

The NPD rollout is available in four flavours, Chocolate, Vanilla, Salted Caramel and Blueberry, with Bol adding that the the shakes offer a 100% nutritionally complete meal with 26 essential vitamins and minerals.

To support the launch, BOL has planned a major marketing push, including in-store activation across Albert Heijn, influencer partnerships and PR activity, supported by logistics partner Konings Zuivel.

The move builds upon the brands strong momentum within the UK, with Bol currently stocked in Tesco, M&S, Co-op and Ocado.