Boxed and canned wine sales are increasing as younger drinkers seek out more sustainable and convenient packaging.

According to a study published by Ocado and conducted by Savanta, 59% of younger consumers are satisfied with boxed or canned wine, compared to 44% and 35% of the wider group.

Eco-consciousness is also driving the popularity of boxed and canned wine, with 59% of Gen Z drinkers viewing boxed wine as the more sustainable option. Meanwhile, less than half (46%) of the wider population agree.

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Ocado also found that around two-thirds (66%) of younger consumers view boxed wine as more convenient for social occasions, compared to 56% of the overall respondents.

Social media is also a shaping factor in younger consumers’ wine habits, with over half (53%) of younger consumers being influenced by social media to purchase boxed or canned wine.

Vanessa Pearson, Beer, Wine and Spirits trading manager at Ocado Retail, said: “We’re seeing two distinct but connected trends in the wine aisle, the rise of alternative formats like boxed wine and the growing popularity of English wines. Both are being driven by younger shoppers who are prioritising convenience, sustainability, and quality.”

“These formats offer flexibility, especially in the summer, while the locally sourced movement aligns with the more conscious choices that customers are making,” she added.

Ocado reported a surge in boxed and canned wine sales, with Nice Pale French Rosé sales increasing by 559% and Canned Wine Co Gamay going up by 212% year-over-year.