Iceland launches real-time yellow sticker alerts in national food waste scheme
Iceland Foods has become the world’s first retailer to roll out a national food waste reduction scheme in partnership with both Olio and Gander.
From 4 August, shoppers across the UK will be able to find real-time discounted yellow-sticker items in over 900 of the frozen food specialist’s stores, due to new app integrations with Olio and Gander.
It is understood that the move, which follows a successful trial in Bristol and London, will allow users of the Olio app to be alerted to local reductions on surplus food.
Meanwhile, Gander’s tech shows live availability of marked-down products in nearby stores, helping households save money and reduce food waste.
Subscribe to Grocery Gazette for free
Sign up here to get the latest grocery and food news each morning
“Iceland has always been dedicated to tackling food waste head-on, and extending this partnership with Olio and Gander is another step towards making a real difference,” said Iceland director of prouct, process and sustainability.
“Not only does this help our customers make their money go further, but it makes a positive change for the planet too.”
The initiative marks another step in Iceland’s effort to tackle food waste and support more sustainable retail practices.
In June, Iceland Foods revealed it was scaling up its partnership with food-sharing app, extending the rollout of its ‘Lucky Dip’ food waste reduction initiative to more stores across the UK.
2 Comments. Leave new
Superstore in Canada has an app called Flashfood. It shows photos of reduced price items that consumers can purchase on the app and then pick up. It reduces waste and provides affordable options.
Such nice news to hear the idea is spreading globally.
Wonderful!