Kraft Heinz is allegedly planning to separate into two different companies, as the US-based food manufacturer is seeking ways to deal with changing consumer shopping habits.

According to Bloomberg, Kraft Heinz is thinking of splitting its grocery sector, which would streamline operations and allow it to invest in its more lucrative FMCG sectors, including sauces.

The new deal is currently under discussion and expected to be announced and completed within the upcoming weeks, according to sources close to the matter.

A company spokesperson said to Bloomberg: “As announced in May, Kraft Heinz has been evaluating potential strategic transactions to unlock shareholder value.”

Kraft Heinz currently has an estimated market value of around $32 billion, with shares rising by 2.5% following the announcement.

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Consumers are leaning towards healthier food options, and the rising inflation is also squeezing in on consumer spending, which has led to a slowdown in sales for the food manufacturing company.

Despite Kraft Heinz’s attempts to cater to the current consumer trends of healthier food by launching a zero-salt-and-sugar ketchup, the food brand is struggling to stay afloat amid rising competition.

The FMCG giant has reported a mixed financial performance in its most recent results, with its revenue going down for two years consecutively and lowering its future outlook.

Last week Kraft Heinz offloaded its Italian baby food business branch to New Princes in an acquisition worth €120m.

Willem Brandt, Kraft Heinz president of Europe and Pacific Developed Markets, said that the decision was due to the FMCG brand’s strategy to “fuel investment and growth in our core areas” while investing in growth of long-term value.