From HFSS-compliant yoghurt pots, to bold-flavoured nuts and free-from chocolate, we rounded up the latest snack NPD hitting UK grocery, convenience and impulse channels this autumn.

Baileys Chocolate nuts expands into Sainsbury’s

Baileys Chocolate is growing its footprint with a new listing in 250 Sainsbury’s stores for its indulgent Chocolate Nuts range.

The line-up includes Baileys Chocolate Peanuts & Cashews and Baileys Chocolate Almonds, both coated in Baileys-infused milk chocolate, available in-store for RRP £3.

The expansion supports the brand’s strategy to grow its year-round offering while tapping into the premium adult snacking segment.

“These products are all about offering something a bit more indulgent for everyday moments, whether that’s enjoying a quiet night in or sharing with friends,” said Baileys Chocolate brand manager Ethan Duffey.

“Making them more widely available with the Sainsbury’s listing is a great step forward as we continue to grow the range and reach more shoppers.”

Nomo adds Salted Popcorn, Birthday Cake and Cookie Dough bars

Free-from chocolate brand NOMO has expanded its range with three new SKUs:

• NOMO Salted Popcorn bar (32g, RRP £1.50)
• NOMO Birthday Cake XL bar (127g, RRP £3.90, Sainsbury’s exclusive)
• NOMO Cookie Dough countline bar (32g, RRP £1.50)

All products are dairy-, gluten-, egg- and nut-free, aimed at the growing base of shoppers looking for plant-powered, inclusive treats, and available now in Morrisons, ASDA, Sainsbury’s and Ocado.

The new products come as reveals a new look and feel, and revamped brand website, alongside with an inclusive, bold design.

“Consumer insight is at the heart of everything we do and these new flavours are bold, fun, and full of personality, perfect for our ever-growing base of fans looking for treats that fit their lifestyle,” said Nomo senior brand manager Tara Stevens.

“Our new flavours are ideal for everyday snacking but also everything from movie nights to birthday celebrations – moments that everyone can enjoy together, regardless of dietary needs.”

PepsiCo launches That’s Nuts Coated Peanuts inspired by iconic snack brands

PepsiCo is shaking up the savoury snacking aisle with its new That’s Nuts range, flavoured coated peanuts inspired by popular Walkers, Doritos and Wotsits variants. 

Flavours include Walkers Salt & Vinegar, Walkers Smoky Bacon, Doritos Chilli Heatwave, Doritos Flamin’ Hot, Wotsits Really Cheesy and Walkers Max Paprika.

Available in 160g sharing packs (RRP £2.75) and 40g on-the-go formats (RRP £1.00), That’s Nuts will be supported by in-store activations and features in PepsiCo’s 2025 festive campaign.

PepsiCo senior manager Ed Orr-Ewing said: “Our ambition for That’s Nuts is to rewrite what flavour means in the segment and turn our new, innovative range into a category growth engine.

“And consumers agree: 88% of snackers say they’re eager to try That’s Nuts, making it one of our most anticipated innovations in recent years.

“This initial consumer feedback gives us confidence that the launch will inject some much-needed excitement and refreshment into the market to ultimately drive sales.”

Cheez-It PMP sharing bags land in Symbols and Independents

Cheez-It, the US-born snack brand making waves in UK retail, has launched a 120g PMP sharing format into the symbols and independents channel.

Available in Double Cheese and Cheese & Chilli flavours from 20 July, this new large-format launch is aimed at tapping into social snacking occasions, especially Big Night In opportunities.

The move comes as Cheez-It edges towards becoming a £20m brand in the UK, bolstered by a £200k marketing investment to support the launch.

Kellanova senior sales director Charlie Foster  added: “We know that larger sharing formats are a real driver of value and volume in the convenience channel, especially during key seasonal periods. With Cheez-It continuing to build momentum in the UK, our latest launch gives retailers something fresh to shout about, backed by strong brand performance and shopper appeal.

“At a time when consumers are watching their spending but still want snacks that feel special, Cheez-It brings something bold and different to the aisle.

“We’re confident this format will help retailers make the most of those all-important Big Night In and social snacking occasions. Stock up now – it’s big, it’s brilliant and it’s built to fly off shelves!”

Müller Rice launches Limited-Edition Raspberry & White Chocolate Flavour with Declan Rice

Müller is bringing its first limited-edition Müller Rice SKU in five years to market, introducing a Raspberry & White Chocolate variant co-created with England footballer Declan Rice.

The new HFSS-compliant product features Müller Rice’s classic base with a layer of raspberry and white chocolate, rolling out exclusively in Asda now and across wider retail channels from September.

The launch forms the latest chapter in Müller’s partnership with Rice, now in its third year, which has helped Müller Rice volume sales grow by 11%.

It’s supported by a six-figure marketing campaign, including social media, out-of-home activity, and limited-edition packaging featuring Declan Rice’s signature.

Müller Yogurt & Desserts marketing director Talar EL Asswad said: “Since we joined forces with Declan in 2022, we’ve been planning this new flavour collaboration, so we’re delighted to take this next step in our partnership!

“With great feedback on the Declan Rice partnership, it makes sense to take this next vital step to continue to grow the category, and to entice new and younger consumers to the Müller Rice brand through focusing on new and exciting flavours.

“With Declan as a face to reach that target audience, we’ll continue to bring a smile to the nation’s face with this brand new campaign.”

Declan Rice added: “Partnering with Müller Rice to create my own flavour was such a fun experience. I’ve been working on this with the team at Müller for a long time, and seeing my favourite combo of raspberry and white chocolate being paired with classic Müller Rice is something I’m super excited about – and can’t wait for everyone to try it!”