New data from Ocado revealed that there is a growing demand for sauces among Brits, with searches for condiments surging by 45% year over year and gourmet sauce sales rising by 22%.

There is an increasing demand for more artisanal, independent brands and new sauces based off popular classics, with almost half (49%) of customers stating they are more adventurous with sauces than before.

In particular, younger shoppers are driving the rising sales for condiments across the UK. Around two in three (66%) of shoppers between the ages of 25 and 34 stated they have an increased number of condiments compared to five years ago.

Meanwhile, three quarters (75%) use a certain type of sauce with most of their meals. The younger age group is also keener on trying out new products, with 72% stating they are more adventurous in their condiment selection.

Meri La Bella, buyer for Oils, Vinegar and Sauces at Ocado Retail, said: “Today’s shoppers are curious and willing to explore new flavours, turning to both big brands as well as our smaller, craft producers offering authentic, quality products with a twist on the classic condiments we all know and love.”

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Data revealed that artisanal products experienced major growth last year, with Chimmy’s Argentinian-style chimichurri sales surging by 267% year over year while Foraging Fox’s beetroot-based tomato ketchup sales increased by 165%.

The research also showed that Brits are leaning towards healthier products, with almost half (49%) of respondents trying to buy condiments with the least ingredients and more than half (60%) cutting down on ultra-processed foods.

Additionally, 39% of shoppers are trying to back up independent brands, while 42% buy both big-name brands and speciality condiments.

Big-name brands, including Heinz, are also tapping into the demand for innovative sauces, with Heinz Sriracha Mayonnaise going up by 170% annually, while the Smokey Bacon Flavour increased by 145%. The brand also recently launched a zero salt and sugar ketchup to meet the need for healthier sauces.

The UK is ramping up its sauce use, with 74% of respondents having up to seven condiments in the fridge, while 16% have up to ten. Over half (59%) also have a condiment with every meal.