THG Nutrition powers Q2 growth as Myprotein gains offline traction

THG has reported improved trading in the second quarter of 2025, with its nutrition division leading the recovery.
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THG has reported improved trading in the second quarter of 2025, with its nutrition division leading the recovery.

The group, which owns a portfolio of beauty and sports nutrition brands, said it is now on track to deliver mid-single digit revenue growth for the full year, following a return to overall sales growth in the second quarter.

In particular, its performance was boosted by Myprotein, THG’s flagship nutrition brand, which the business said has also made major inroads offline.


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It said Myproteins’ products are now stocked in over 34,000 stores across the UK, US, and Japan, with further expansion planned.

THG added that it expects more than 45 million units to be sold through its offline and licensing channels in 2025, reaching over 40,000 retail locations worldwide, the retail sales value of these channels is projected at around £170m for the year.

Looking ahead, THG Nutrition forecast to deliver revenue growth of between 5.0% and 7.0% for Q2, up from just 0.1% in Q1,  marking the division’s fastest growth since Q1 2022.

The performance was driven by solid online trading and a boost in new customer acquisition, the company said.

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THG Nutrition powers Q2 growth as Myprotein gains offline traction

THG has reported improved trading in the second quarter of 2025, with its nutrition division leading the recovery.

THG has reported improved trading in the second quarter of 2025, with its nutrition division leading the recovery.

The group, which owns a portfolio of beauty and sports nutrition brands, said it is now on track to deliver mid-single digit revenue growth for the full year, following a return to overall sales growth in the second quarter.

In particular, its performance was boosted by Myprotein, THG’s flagship nutrition brand, which the business said has also made major inroads offline.


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


It said Myproteins’ products are now stocked in over 34,000 stores across the UK, US, and Japan, with further expansion planned.

THG added that it expects more than 45 million units to be sold through its offline and licensing channels in 2025, reaching over 40,000 retail locations worldwide, the retail sales value of these channels is projected at around £170m for the year.

Looking ahead, THG Nutrition forecast to deliver revenue growth of between 5.0% and 7.0% for Q2, up from just 0.1% in Q1,  marking the division’s fastest growth since Q1 2022.

The performance was driven by solid online trading and a boost in new customer acquisition, the company said.

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