Tesco has cut prices by adding a new line of products to its Aldi Price Match campaign, in response to the increasing cost of living and competition from discounters.

The supermarket giant aims to provide high-value products at low prices for shoppers, to stay ahead of German discount chain Aldi.

Tesco chief commercial officer Ashwin Prasad said: “We are absolutely committed to providing great value for Tesco customers, and we have carefully chosen more than 80 additional products to add to our Aldi Price Match scheme.

“We have added many customer favourites, including our Tesco own-brand houmous pots and baby plum tomatoes, giving customers the assurance that they are getting great prices on some of our most popular products.”

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Some of the private label products are now discounted to match Aldi’s prices, such as Tesco’s private label houmous, which dropped to 99p; fresh produce such as iceberg lettuce for 64p, baby tomatoes down to 78p and onions reduced to 35p.

Additionally, the retail giant cut prices on frozen goods, including chocolate, strawberry and vanilla ice cream, and fish and steak.

The Aldi Price Match programme was founded five years ago to incentivise customers to shop at Tesco for further savings, alongside its Clubcard membership programme.

The announcement comes on the heels of a strong first quarter for Tesco, with like-for-like food sales going up by 5.9%, driven by high customer satisfaction and increased market gains.