McVitie’s turns pink with new digestive launch
McVitie’s has announced the latest twist on the UK’s favourite biscuit, with the launch of a limited-edition Pink Digestives Raspberry & Cream Flavour. The launch follows the 100th anniversary celebrations for Chocolate Digestives.
The latest ‘fruity reinvention’ is topped with a smooth raspberry and cream flavour coating, and is currently available exclusively at Sainsbury’s. It will hit the shelves at other retailers from 21 July.
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“As we continue to celebrate 100 years of McVitie’s Chocolate Digestives, we wanted to mark the next chapter in our history by reinventing the nation’s favourite. Fun, fresh and packed with fruity flavour, the new Pink Digestives are designed to delight devoted Digestives fans and foodies alike,” said McVitie’s marketing director Benazir Barlet-Batada.
