Tesco has launched its clothing division F&F online, in a bid to meet growing consumer demand.

From today (7 May), shoppers at the UK’s largest retailer will be able to purchase Tesco’s range of clothing online and through its Grocery and Clubcard app.

F&F online is set to offer customers a convenient shopping experience, with a curated selection of women’s, men’s, and children’s clothing.

The range also features F&F Edit, Sports and F&F Active Athleisure, as well as exclusive collaborations and seasonal items such as school uniforms.

Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning

Shoppers will be able to earn Clubcard points on the items, with a standard delivery fee of £3.99 applied to all orders. Customers can returns orders both by courier and in larger stores.

“We are thrilled to bring F&F clothing to Tesco.com and our Grocery and Clubcard App,” said Tesco Group managing director for home and clothing Katja Ahola Klamkin.

“We know our customers love the quality, affordability and style of F&F and this will make it even easier and more convenient to shop the ranges they know and love.”

Tesco is not the only supermarket to ramp up its clothing division in recent weeks. Last week Asda announced it was to launch its first non-grocery, standalone George concept store, as it looks to showcase the best of its George line.