Co-op’s recently rebranded wholesale arm is to invest £800,000 into the wholesale selling price (WSP) of key own-brand lines to drive value for retailers.

The move will see Co-op Wholesale doubling the range of own-brand products with a strong focus on competitive pricing, from 50 to over 100 lines, using sales data to identify the most important products for independent retailers.

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There have also been reductions in the beer, wines and spirits category with £3.60 deducted off the WSP of Co-op DST Imperial Vodka.

Co-op Wholesale managing director Katie Secretan said: “We understand the pressures that independent retailers face, and that value is still of high importance and that’s why we remain committed to providing them with the best possible wholesale prices, so they can grow their businesses sustainably.

“This investment is a significant step in helping retailers offer Co-op’s high-quality own brand products at prices that allow them to remain competitive and meet customer demand.”

Last week, the convenience retailer rebranded its Nisa wholesale division as Co-op Wholesale, in a bid to re-affirm its commitment to the independent retail sector. Nisa branding on stores will remain in place. 

The grocer said that through its “significant buying power, industry-leading quality own-brand products, and a supply chain built for convenience” the division can “deliver an unrivalled proposition that will power growth for both independent retailers and corporate partners alike, in today’s fiercely competitive market”.