Morrisons rolls out sensory support boxes for neurodivergent customers
Morrisons is introducing sensory support boxes in stores to help autistic and neurodivergent customers have a more positive shopping experience.
The Morrisons Foundation has collaborated with the National Autistic Society to develop the boxes, which include a range of toys such as fidget balls, spinners and squish mats, helping to encourage calmness and focus.
The boxes will be available in all of Morrisons supermarkets by May. Customers wishing to access the items need to speak to a colleague at the customer service kiosk at the start of their shop.
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Morrisons community manager Joseph Clark-Bland said: “It’s a priority for us to ensure all Morrisons customers feel welcomed and understood, and we’re proud to be leading the way in creating a more inclusive shopping environment for autistic people, their families and all neurodivergent people across the UK.
“World Autism Acceptance Month has been a key moment for Morrisons for many years, as seen with the launch of Quieter Hour in 2018, and we look forward to supporting even more customers via our new Sensory Boxes.”
The supermarket has previously introduced other initiatives to help neurodivergent customers. In 2018, Quieter Hour was rolled out to reduce sensory experiences in store by turning off checkout beeps and dimming lights.
The grocer said these have proved successful with all customers and now run between 2pm – 3pm every week from Monday to Thursday.
8 Comments. Leave new
I have seen the reviews you better not be scamming me or else
This item is perfect for my child
I like to use fidgets to keep my anxiety calm
Love this
Brilliant
I didn’t get nothing
They could do better by having an area without bright over illuminated LED lights, fluorescent lights, blue lights and Christmas flashing light. That would also help. From a person with autism.
Very nice