Baby food brand Ella’s Kitchen is updating the labels on its ‘from four plus months’ weaning products to align with NHS guidance, which recommends weaning should start from around six months.

Ella’s Kitchen said that despite the labelling change, the products will remain the same, continuing to meet strict European Food Safety Authority (EFSA) guidelines, confirming they are safe and suitable for babies from four months onwards.

It added that this move aims to ensure labels clearly reflect NHS advice, which many parents trust and follow in the UK.

The new labelling will start rolling out from October 2025, with a full transition by March 2026. New product development will reflect the change immediately.

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Last October, the baby and kids food brand partnered with climate app Eevie to ramp up its sustainability targets and encourage climate-conscious behaviour from Ella’s Kitchen staff members.

The initiative followed the brand’s move just months earlier to partner with environmental food data and impact expert Foodsteps in a bid to halve its carbon intensity by 2030.

Ella’s Kitchen, which hails itself as the “first kids’ food brand to set science-based targets”, pledged to reduce its Scope 1 and 2 Greenhouse Gas emissions by 100% while cutting its Scope 3 emissions by 28% by 2030 (compared to a 2018 baseline).

Speaking at the time, Ella’s Kitchen head of impact Chris Jenkins said: “From recipe development to ingredient selection, to the choices we make on packaging and processing, we will now be able to make data driven decisions and look at how we can reduce, mitigate and minimise the impact of our products right from the very beginning.”