Refillable scent-based drinking system Air Up, which flavours water through scent, has landed its first major UK supermarket listing and will be stocked in over 500 Sainsbury’s stores nationwide.

Air Up’s full range of products, including four bottle varieties and seven pod flavours, will roll out onto the supermarket giant’s shelves this week.

The launch, which will be supported by “significant” in and out of store marketing, marks the brand’s inaugural foray into the UK supermarket sector, building on its European partnerships with Rossmann, Muller, Kaufland, and Co-op.

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Since launching to British consumers through a direct to customer model in 2021, the UK now represents its second-largest market, generating over £100m in revenue and selling to over 2.2 million customers.

Air Up chief executive Chris Hauth said: “Expanding our European retail presence with our first UK retail launch into Sainsbury’s is a pivotal step in our European growth journey.

“The UK has been one of our most dynamic markets, and this partnership enables us to bring our innovative hydration solutions even closer to British consumers. We’re thrilled to work with a retailer that shares our values of sustainability, health, and innovation.”