Sainsbury’s has trimmed the number of products in its Aldi Price Match scheme, marking the latest UK supermarket to scale back on the offer.

According to analysis from The Grocer, the retailer has cut the number of items in the campaign by 75 since November last year, to 606 as of 12 February 2025.

Sainsbury’s Aldi Price Match was first launched in 2021 and last November, the supermarket extended the scheme into its convenience stores across breakfast, lunch and dinner essentials, focusing on the go-to items households buy most often.

However, it is understood that a large proportion of the products included in the recent range reduction are from the supermarket’s own-brand lines.

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A Sainsbury’s spokesperson said: “Much like the price of individual products, the number of items in our Aldi Price Match campaign can go up as well as down. That doesn’t stop us offering outstanding value throughout the year across thousands of items, whether that’s through Aldi Price Match, Low Everyday Prices, Nectar Prices or our value Stamford Street range.

“We have invested £1bn into value in recent years, which we know customers are noticing as more and more customers are choosing to do their shop at Sainsbury’s.”

It comes as Asda axed its Aldi and Lidl price match initiative in January ,after a mere 12 months, as it focuses on its own “great prices” rather than competitors.

Earlier this month, Tesco also slashed the number of products included in its Aldi price match campaign, as it readjusted the way it verifies comparisons.

It is understood the number of products featured in the price match fell from 790 as of August 2024 to 645 this month, based on data from private label consultancy IPLC partner Paul Stainton.