Sainsbury’s has hinted that its health and beauty proposition could receive a refresh, having registered a selection of phrases with the government’s Intellectual Property Office.

According to The Grocer, the supermarket giant has registered ‘The Edit Sainsbury’s’ and ‘Sainsbury’s The Edit’ phrases, with the trademark’s spanning nine classes, including beauty-focused electronic devises, vitamins, and cosmetic and beauty products.

Sainsbury’s has not commented on the listing; however, a makeover of the offer would mark its biggest transformation since 2018 and form the latest move in chief executive Simon Roberts’ Next Level Strategy.

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A part of the three-year Next Level programme, the retailer recently unveiled plans to shut 61 cafés and close its remaining patisserie, hot food and pizza counters, with over 3,000 jobs to be cut.

Chief executive Simon Roberts said the redundancies and closures came amid a “particularly challenging cost environment”.

The changes are designed to drive faster decision making and bring costs down through an estimated 20% reduction in senior management roles over the next few months.