Morrisons is expanding its Aldi and Lidl Price Match to include over 500 everyday essentials and best-sellers in stores and online to kick off the New Year.

From today (1 January), new additions such as olive oil, coffee, eggs, single cream and pasta sauce will join the hundreds of existing items already available in the Price Match, including bananas, potatoes, broccoli and onions.

As it continues its commitment to British farming, staples such as 100% British beef mince, chicken fillets and locally sourced carrots will also be included, alongside semi-skimmed milk, rice, cheese, and tins of chopped tomatoes.

Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning

Morrisons head of price Gareth Lloyd said: “We’re starting 2025 by doubling down on value for our customers. Expanding our Price Match means more of the essentials and brands customers love at the prices they expect, with the quality they trust from Morrisons.

“This builds on the savings and rewards we’ve introduced throughout the year – from price cuts to better deals for our More Card members. It’s all about helping shoppers get more for their money.”

The grocery retailer first launched its discounter Price Match in February 2024 with over 200 products.

It followed Asda, which became the first supermarket to price match both Aldi and Lidl in January across 287 everyday grocery products.