Charitable organisation Soup Kitchen London has partnered with Just Eat to launch a “Homeless Delivery” initiative, allowing the public to easily donate meals to those in need this Christmas period.

The campaign, which went live on 17 December and runs until 31 December, lets the rapid delivery firm’s app users buy meals as a donation that will be prepared and served by Soup Kitchen London.

This contribution allows the charity to prepare and serve more meals to those experiencing homelessness this Christmas.

Soup Kitchen London has seen a significant increase in demand for its services, with the surge attributed to ongoing economic pressures, including inflation, and rising food costs and energy prices. 

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Just Eat UK and Ireland marketing director Andrew Cocker said: “We know Christmas can be especially tough for the homeless and vulnerable, so we’re grateful that we’re able to partner with Soup Kitchen to launch this important initiative, enabling our customers to support those in need in their London communities over the holidays.”

Soup Kitchen London director Alex Brown added: “Thanks to the generosity of others, we can provide a warm, festive Christmas meal for our homeless friends, offering them a simple moment of joy and a sense of belonging during the holiday season.

“Together, we’re making a meaningful difference to the hundreds of people we’ll serve this Christmas at Soup Kitchen London.”