Spar North of England has upgraded its range of meal deals with a new £5 ‘premium’ offering.

The new meal deal allows shoppers to purchase hot food, sushi or a deli baguette, sub or panini as a main, with a snack and a drink for the price point.

It will run alongside the existing standard meal deal, set at £4.25, which consists of a main, including pre-packaged Spar sandwiches, wraps, pasta pots and salad pots, with a snack and a drink.

The symbol group retailer has also upgraded the breadth of products and big brands, with more than 400 drinks lines available across the meal deal ranges and over 50 snack products.

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Despite the changes to the lunchtime meal deals, the group’s breakfast meal deal at £3.75, which includes a breakfast roll and hot drink, remains unchanged.

According to Spar, the changes to the lunchtime meal deals are the biggest to be implemented simultaneously by the business in 15 years, and come after months of reviewing and improving the offer.

James Hall & Co food-to-go development manager Kim Hudson said: “We are excited to implement the new premium meal deal and introduce the changes to the range we think customers will love.

“The preparation has included a lot of market research, as well as taking in a broad spectrum of feedback from our Deli teams in our company-owned Spar stores, and those of our independent Spar retailers.”

“The upgrades have been supported by a complete marketing campaign and the brand new in-store print marketing and digital screen assets are really placing Meal Deals front and centre of our customers when they come into store.”