Premium ready meal brand ByRuby is rolling out 18 lines in Sainsbury’s with a new freezer concessions trial.

From this month, around 10 Sainsbury’s stores will be stocking the products, which include a Grass Fed Beef Bourguignon, a British Chicken, Leek and Bacon Pie, and a Three Cheese Macaroni Cheese, The Grocer reported.

The branded vertical freezers will be placed away from the frozen aisle, alongside ambient and fresh products, with the possibility for more to be rolled out in further stores if the trial is successful.

The brand, which is also stocked in Waitrose and Booths, saw its products launch in the supermarket giant’s Hendon and Kiln Lane stores last week, with the Penzance and St Albans sites set to follow next spring.

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ByRuby co-founders Ruby Bell and Milly Bagot told the title: “We are incredibly excited to be launching ByRuby into Sainsbury’s, and we can’t wait to make our delicious dishes more readily available for a wider audience.

“Seriously special handmade food, that’s ready when you are. ByRuby makes people feel that a great friend, who happens to be an excellent cook, has filled their freezer for them.”

It comes as Sainsbury’s has been ramping up its own-brand ready meal ranges in recent weeks, having launched 10 new Taste the Difference ready meals in flavours including Smoky Aubergine Tikka Masala, Gochujang Roasted Cauliflower, and Mexican Style Chimichurri Chicken.

Last week, the retailer also unveiled a new range of own-brand Pan-Asian ready meals inspired by popular Japanese, Indonesian, Korean and Thai cuisine, with mains including Chicken Pad Thai Noodles, Beef Bibimbap, Nasi Goreng, a Sticky Chilli Chicken Rice Bowl, and Teriyaki Chicken.