Iceland has brought back its quarterly brand accelerator scheme and has crowned Arla, McCain, Abbeydale Food, and Mantinga as just some of the winners.

The Brands on Ice initiative, designed to showcase the frozen food specialist’s commitment to driving and supporting branded innovation, hosted its second session in a bid to find new brands.

The event featured an array of new product concepts from suppliers in the industry, including Mantinga who presented its “Donut Ring of Sour”, which it claims to be the world’s first donut featuring sour acid powder.

Other innovations include Arla’s new premium ready-to-drink-coffee Starbuck Chilled Classics range, McCain’s new potato snacking range, Oatsu’s convenient overnight oat breakfast solutions, and Space Food’s freeze-dried candy and ice cream that doesn’t melt.

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Iceland said the full list of winners will be shared in the coming weeks, but the brands announced so far stood out as they demonstrated creativity and commitment to pushing category boundaries.

Iceland head of innovation and licensing Oliver Gilding said: “This session reaffirmed our vision to redefine what’s possible in frozen retail.

“The calibre of products presented was nothing short of exceptional, and it’s clear our partnerships are paving the way for a bold, customer-focused future. We look forward to bringing these outstanding innovations to life in our stores during 2025.”

The latest session follow’s Iceland launching the scheme in May with each successful brand to receive an investment capped at £100,000. The first cohort of exclusively launched new winners include Britvic and Müller products.

Iceland’s new scheme comes amid rival supermarket’s launching their own initiatives in recent months, including Tesco, Co-op Ocado and Waitrose.