Morrisons has unleashed its Black Friday deals early this year as it offers consumers the chance to slash the cost of Christmas gifting.

Products featured in the supermarket chain’s campaign include several popular categories, such as beauty, household items and kitchen appliances, with savings up to 95% compared to premium brands.

Discounts will be live from 18 November onwards in select stores, with deals including a Bistro Chef Stand Up Mixer priced at £50, an 89% saving compared to the original KitchenAid Classic Stand Mixer (priced at £449), and the Progress 7L Dual Air Fryer, available for £50 and offering a saving of up to 42% compared to the Ninja 7.6L Foodi Dual Zone Air Fryer (£119).

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Morrisons group marketing and customer director Alex Rogerson said: “We know Black Friday is a big moment for our customers who are on the lookout for the best deals in the market.

“This year we’ve gone bigger than ever before to offer a huge range of products at knock-out prices – making it even easier to tick off items on the Christmas gift list  – but don’t hang about, because when they’re gone, they’re gone.”

It comes as earlier this month, Morrisons launched its 2024 Christmas advert, starring last year’s much-loved singing oven gloves for a new performance.

The advert by creative agency Leo Burnett is set to the soundtrack of ‘Give a Little Love’ from Bugsy Malone, recorded by a choir of 26 Morrisons colleagues at Abbey Road Studios.