Lidl has been named the fastest-growing retailer with a bricks-and-mortar presence for the 15th period in a row, according to fresh Kantar data.

For the 12 weeks to 3 November,  Lidl secured 326,000 additional shoppers, more than any other retailer, and saw particularly strong fresh produce sales growth at 22%.

Online supermarket Ocado saw the largest growth over the period, boosting sales by 9.5%, while Tesco and Sainsbury’s also outperformed the wider market.

Tesco’s sales rose by 4.6% taking it to 27.9% of the market, up 0.6 percentage points on last year, while spending through the tills at Sainsbury’s climbed 4.4%, making its overall share 15.5%. Sainsbury’s also saw a rise in both shopper numbers and trips during the period.  

While Morrisons sales grew at a slower rate, at 2.4%, this outpaced the market average for the first time since June 2021.

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Asda and Co-op were the only two leading grocers to experience a drop in sales and market share, as Asda’s sales fell 5.5%, with its share of the market down one percentage point to 12.5%, while Co-op’s sales dipped by 2.1%, with market share down 0.2 percentage points to 5.7%.

It comes as Kantar’s latest data found that take-home sales at the grocers increased by 2.3% over the four weeks to 3 November to reach £11.6bn – the biggest sales month of the year so far.

This coincided with a jump in the number of shopping trips made by households, hitting a four-year high at 480 million. 

Kantar head of retail and consumer insight Fraser McKevitt said: “October 2024 was the busiest month for the supermarkets since March 2020, when people were preparing for the first national lockdown. 

“Trip numbers have been going up gradually for some time, but this steady march hasn’t reached pre-covid levels of shopping frequency just yet. The average for each household is slightly over four trips per week.”

Meanwhile, grocery price inflation was 2.3% this period, which although is up slightly on September’s figure, Kantar said is still within typical levels. The rate has also now been below 3% every month since the early summer.