Waitrose has collaborated with Lulu Guinness for a 2024 Christmas gifting range, its third collaboration with the British fashion brand.

Available online and in-store at Waitrose and John Lewis, the first product of the range will be a new tote bag made from recycled plastic bottles.

The £15 tote bag is adorned with the signature Lulu lips and two varying lengths of woven straps.

At the end of November, customers will also be able to buy a new reusable coffee cup and drinks bottle in the matching Lulu design, priced at £7 and £12, respectively.

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The upmarket retailer’s first tote bag collaboration with Lulu Guinness launched in September 2023 and was dubbed the season’s “most affordable it-bag”, leading to 75% of stock sold on the first day.

More than half of customers who shopped the bag chose to buy more than one in the same transaction, which led to Waitrose imposing a two-bag limit per customer.

The second collaboration launched in mid-June this year, when one sold every four seconds.

Waitrose non-foods buyer Tim Shaw said: “It’s an honour once again to be working with Lulu, and we’re thrilled to include two new additions for this collaboration. The collection has been designed once more with durability and sustainability in mind, and this time the tote comes with a detachable coin purse featuring Lulu’s signature red lip motif.

“Whether you’re shopping the range for yourself, or gifting to a loved one this Christmas, we hope our customers love the products as much as we do.”

Lulu Guinness added: “I am thrilled to see our third Waitrose collaboration tote. I always aim to ensure that each design is unique while staying true to my brand’s identity.

“This time, I wanted to make the design all about our iconic lips, creating a fun and cheerful print that cascades across the tote like snowflakes. I hope it adds a touch of joy to everyone’s shopping experience.”