Waitrose launches new Lulu Guinness tote bag amid popular demand

Waitrose and British handbag brand Lulu Guinness have launched a new statement tote, following high demand for the first bag which was rolled out by the pair last September.

The tote, which is made from 13 recycled plastic bottles and features a checkerboard design, Lulu red lip motif and woven branded straps, will be available online and in-store at Waitrose and John Lewis stores from 19 June.

It comes as last year’s bag sold over 75% of the stock on the first day of sale, leading to a two-bag purchase limit per customer with the bag selling out numerous times.


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This year, the two-bag per purchase limit is back, as the upmarket retailer looks to give customers a “fairer chance” to secure the second bag in the collection.

Waitrose non-foods buyer Tim Shaw said: “Working with Lulu, an icon of British fashion, is an honour. I am looking forward to hearing what our customers think of the latest design, crafted again with durability and sustainability in mind.

“We’re delighted that customers loved the first design as much as we did. We’re expecting quite a moment, as the new bag has so much anticipation from everyone.”

Designer Lulu Guinness added: “I was overwhelmed by the success of the first bag and so pleased everyone loved it. Like the first tote, the new bag is made from recycled bottles, and we’ve stayed true to our signature colour palette of Lulu Red, Chalk, and Black.

“The slightly smaller size offers another option for avid Lulu tote enthusiasts. Its playful and quintessentially Lulu design features two different chessboard prints, if you look closely, you’ll spot the clever L-shaped Pattern. It’s the perfect blend of fun and sophistication.”

My John Lewis loyalty members will have exclusive early access through the John Lewis app, available to order on 18 June for delivery on 19 June.

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