Tesco is adding over 450 more cosmetics from Maybelline, L’Oreal Paris and Essie to Tesco.com, allowing customers to order the products for home delivery and click and collect.

The move follows insight which found that Maybelline is the most searched for cosmetics brand on Tesco.com and follows the addition of Rimmel and Sally Hansen to the supermarket giant’s website and app last year.

Tesco has seen increased sales of these beauty ranges since they became available online.

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Tesco category director for beauty and personal care Marianne Aitken said: “Following last year’s addition of Rimmel and Sally Hansen beauty products to Tesco home delivery and click-and-collect services, customers have continued to search on our website and app for more top brands, with Maybelline being the number one searched beauty brand.

“Delivering beauty products from Maybelline, L’Oreal Paris and Essie direct to customers, or for convenient collection from the majority of our large stores, means that we can save customers a trip and help them get even more choice and great value from Tesco.”

To celebrate the launch, the grocer’s Clubcard Prices offer of three-for-two on all cosmetics is available online as well as in-store, including beauty products such as Maybelline Sensational Sky High Mascara and L’Oreal Paris Paradise Waterproof Mascara.