Soft drinks manufacturer Suntory Beverage & Food UK division has promoted marketing director Elise Seibold as its new chief operating officer. 

Seibold will also join the executive committee of the regional group, Suntory Beverage & Food Europe on 1 November. 

She joined Suntory in 2004 as the Schweppes assistant brand manager. Over the past two decades, she has held various international roles across brand marketing, commercial and innovation sectors.

Most recently, she served as marketing director for the UK and Ireland where she oversaw several significant initiatives including the strategic Lucozade masterbrand and enhanced football brand presence. She also presided over the relaunch of the Ribena ‘Berries’ campaign.

Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning

Siebold said: “My incoming priorities are continuing to drive innovation in all that we do while striving for operational excellence and pursue a relentless commitment to serving our customers, consumers and the community while living our value of Growing for Good.”

Suntory is well known for its iconic brands such as Lucozade Energy, Lucozade Sport, Ribena and Orangina. In 2023 the company reported an annual turnover of £543m.

As part of her new role, Seibold will also become the brand’s representative at the British Soft Drinks Association (BSDA) and Food and Drink Federation (FDF).