Iceland has expanded its rapid delivery service through a new partnership with Deliveroo.

From today (25 September) the frozen food specialist will begin to roll out its new quick delivery service across 53 stores and is expected to launch in more than 800 stores by the end of October.

The service will be available for more than 3,000 products, including essential, fresh and frozen groceries, through the Deliveroo app for same-day delivery within 25 minutes.

Shoppers across the UK will be able to use the Deliveroo app to purchase both the supermarket’s own-brand ranges, as well as branded products – such as its exclusive lines of TGI Fridays, Greggs and My Protein – seasonal merchandise, and extended value range.

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Iceland foods international and partnerships director said: “We’re dedicated to making sure our customers can enjoy our innovative, value-driven range of products, no matter where they are.”

“This past year has been a real moment of growth for Iceland and The Food Warehouse, and we’re thrilled to add Deliveroo to our list of partners. More customers across the UK will now be able to easily access their favourite Iceland products from the comfort of their own home.”

Deliveroo vice president of new verticals Suzy McClintock added: “We’re delighted to announce our partnership with Iceland, bringing thousands of fantastic products to customers across the UK in as little as 25 minutes.

“As demand for convenient grocery delivery grows, this partnership means even more households can access their Iceland favourites quickly and easily via our app, including thousands of great value products.”