Co-op has tripled its number of member deals with over 100 new offers rolling out across branded and own-brand products each month until the end of 2024.

The move marks a 252% rise on the number of member deals at the convenience retailer, with the offers to change every three weeks, Retail Times reported.

The new deals will also include Co-op’s £5 Freezer Filler and Fresh Three on fresh fruit and veg offers.

For the remainder of the month and beginning of October, members will be able to save on products such as Ben & Jerry’s ice cream tubs, Cathedral City cheese, Carlsberg, and a premium meal deal with a main, side and bottle of wine for £10.

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Co-op propositions director Adele Balmforth said: “Offering great value to our shoppers as a convenience retailer is a priority for us and we’re thrilled to be supercharging our member deals for the rest of the year, with even more market-leading offers to be found across our 2,400 stores alongside those much-loved promotional favourites.”

Earlier this year, the grocer introduced member price benefits to its online shop as it aims to boost its membership growth ambitions.

Members can now access the same price benefits online as they can in-store, with the discounts rolled out to the mutual’s rapid delivery partners.