As Walkers, Ferrero, Fruit-tella, Yakult and Warburtons all launch brand new products, we round up what they are, how much they cost and which UK supermarkets will be stocking the NPDs.

Walkers

Walkers has unveiled new Smokin’ BBQ sauce flavoured crisps to add to its core line-up.

Rolling out across grocery, convenience and wholesale channels this week, the new products will be available in 45g grab bags (RSP: £1.00) and 6 pack multipacks (RSP: £2.00).

Walkers senior marketing manager Stephanie Herbert said: “We know that shoppers are constantly on the look-out for bold, great tasting flavour variations of their favourite snacks.

“Through this, we have seen BBQ become the most requested flavour on social media, so there was no better time to combine these two trends to launch our new Walkers Smokin’ BBQ Sauce SKU.

“The launch aims to help retailers boost their savoury snacking sales by providing them with an exciting, in-demand flavour that will give their shoppers the delicious taste of BBQ no matter the weather.

“We have also ensured that the NPD is available in a variety of formats to support retailers in spanning their offering across a range of shopper missions, including the increasingly popular lunchtime and on-the-go occasions.”

Ferrero

Ferrero has expanded its portfolio in the frozen aisle with the launch of new Nutella Ice Cream Tubs.

The 470ml tubs feature layers of Nutella, combined with hazelnut-flavoured ice cream and Nutella swirls. Rolling out in Morrisons stores now (RSP £5.50), it will also be available in other retailers later this year and into 2025.

Ferrero UK & Ireland regional marketing director Dani Hayward-Bradley said: “We are thrilled to be adding to our range of ice creams with such a huge fan favourite.

“Our dedicated team of experts has spent years perfecting the recipe, inspired by our much-loved brand, Nutella.

“We know that fans will be eager to try the unique Nutella taste and melt-in-the-mouth creaminess of our ice cream and we’re happy that now we can give them a new and exciting way to experience the brand.”

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Fruit-tella

Fruit-tella has unveiled two new multi-pack forms of its Summer Fruits and Berries and Cherry sticks.

Designed to cater to the convenience consumer, the Perfetti Van Melle-owned sweet brand says the packs of four are idea for the on-the-go customer.

Fruit-tella junior brand manager Victoria Gibson said: “Whether it’s a long car journey or a fun day in the fresh air, it’s crucial to have delicious, high-quality treats that can be enjoyed by the whole family to hand! We know our Sticks are a firm favourite and with our new multi-pack formats, we’re making it even easier for families to enjoy their beloved chews wherever they go.

“Our new multi-packs bring convenience and quality together and retailers can prepare for summer experiences bursting with joy with Fruit-tella!”

Yakult

Yakult has revealed its newest addition to its range of fermented milk drinks – Yakult Plus Peach.

On sale from 1 September at Ocado and independent retailers for RRP £3.70, the 65ml peach drink is available in packs of 8, alongside a new recyclable cardboard packaging.

The launch of the fat-free, gluten free, and vegetarian drink is supported by BVOD, social, influencer and PR activity from August.

Yakult UK & Ireland marketing director Hiroaki Yoshimura said: “At Yakult, we are dedicated to advancing the health and happiness of our customers through scientifically-backed products that taste great.

“We invest in flavour exploration because we know that taste is an increasingly important driver of purchase in our category. Our commitment is reflected in exciting options like our new Yakult Plus Peach, designed to seamlessly fit into consumers’ daily routines.”

Warburtons

Warburtons has extended its Protein range with the addition of two new products: Soft Pittas and Flatbreads.

The bread based products are both baked with a blend of pulse flours and linseed, and include 8 grams of protein per product.