Diet Coke has launched personalised cans in an aim to bring more excitement to the consumer brand experience.

Shoppers will now be able to spot a selection of over 150 named cans and bottles in stores across the country.

Available until September, the campaign will offer shoppers 4,000 opportunities to win a personalised can, for anyone not able to find their name in the store, via QR codes printed on the products.

Diet Coke senior marketing director Louise Maugest said: “We know how much our fans love a Diet Coke break – taking time for themselves in the midst of their busy lives – so, it made perfect sense for us to make that time even more special.

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“We’re so excited to be bringing personalised cans to our fans this summer and we’d love to hear from them when they spot theirs in store by tagging @DietCokeGB.”

Alongside the new launch of the personalised cans, the FMCG will be supporting the innovations by touring the country with a ‘The Diet Coke Break, By You’ airstream trailer experience.

The campaign is set to pop up in both central London and Manchester locations, offering consumer prizes alongside relaxation zones for visitors to take a break.

The personalised cans follow the Earlier this year, the popular drinks brand teamed up with Sainsbury’s with the launch of limited edition Nectar purple cans.