Co-op has launched a new ‘Future Farming Fund’ to support its British farmers in adopting sustainable farming practices and address future environmental issues.

Through the initiative, the convenience retailer is looking to drive innovation, promote productivity and improve climate resilience with a series of on-farm projects led by members of its beef and lamb farming group.

The projects in the fund, which will begin in August, have been shaped by feedback from farmers and focus on key sustainable methods including soil health, biodiversity and alternative forage crops alongside projects studying genetics and data management.

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Co-op agriculture manager Joseph Keating said: “Supporting British agriculture is so important to us, our member owners and customers. We’re committed to helping our farmers on their journey to climate resilience and reducing on-farm emissions through adopting sustainable farming practices.

“Our new Future Farming Fund has been shaped by what our farmers have told us, and we’re thrilled so many are already engaged with the different projects on offer.”

It comes as Co-op was one of the first UK retailers to set a goal of reaching net zero emissions by 2040.

Resources and financial aid for the projects will be provided through the retailer and supplier partner Dunbia.

Dunbia agriculture account manager Claire Martin added: “We are delighted to support Co-op’s latest funding mechanism through their beef and lamb farming group to drive innovation and accelerate emission reductions on farm. We have received such positive feedback from our suppliers to get involved.

“It is very rewarding to provide the necessary support to help the Group make improvements that will subsequently improve their beef and lamb production efficiency and the sustainability of their farming business.”