Ella’s Kitchen has launched a petition calling for the next prime minister to commit to a Future Generations Act within the first 100 days of parliament.

The baby and kids’ food brand said this would help to improve the social, economic, cultural and environmental wellbeing of the UK by requiring public bodies to think about the long-term impact of their decisions.

If adopted, the act would mean that every law passed by parliament would have to consider how that law would affect people now and future generations to come.

The petition, which is backed by the world’s first future generations commissioner Sophie Howe, asks the prime minister to urgently introduce the act, which could help to combat challenges such as child poverty and the climate crisis.

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If introduced, it would follow the world’s first Future Generations Act, which was rolled out in Wales in 2015.

Howe said that in Wales, the act helped to “lay a blueprint for a new, bolder, healthier, prosperous, and more resilient society”.

Ella’s Kitchen UK director of impact Chris Jenkins added: “We have 4.3 million children living in poverty, their health and wellbeing compromised, and the climate and nature crisis threatening our planet and food supply.

“Like all parents, I worry about how these issues will impact not just my children’s future, but the future of every child growing up today, and those for generations to come. If we’re going to change this, we need to radically rethink how our political leaders make decisions – ensuring they prioritise the long-term benefit to all, including future generations.

“That’s why we’re asking people to join us in calling on whoever becomes our next prime minister to prioritise our children’s future and ensure their voices are heard by backing a UK-wide Future Generations Act.”