Co-op is expanding its premium and world lager offer with over 50 new lines to tap into the growing market.

The changes, which are being rolled out to the convenience retailer’s 2,400 stores this month, include more choice and space dedicated to premium world beers in response to growing demand.

New listings include Cruzcampo Seville Lager Beer, Via Roma lager, Birra Morretti Sale Di Mare and 1664 Blanc, available in single and multi-size packs.

Co-op will also be expanding its range of low-alcohol and craft beers as part of the reset.

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New craft listings include multi-packs of Beavertown Neck Oil and Brooklyn Stonewall IPA, while the retailer has moved all single craft beers from 330ml to 400ml and added more lines from Brewgooder, Tiny Rebel, Northern Monk, Brewdog and Beavertown.

It comes as the retailer currently holds over 10% market share in the beer category with value growth ahead of the rest of the convenience and total grocery market.

Co-op commercial buying manager for drinks Jonathan Buckley said: “The drinks category is hugely important for Co-op, with beer representing a significant area within this as we continue to grow our market share.

“These latest changes look to make our range easier to shop with clear trade up opportunities, which reflects the changing needs of our shoppers as a convenience retailer.

“Offering an eclectic and high-quality range is at the heart of our strategy with a range of price points so whilst we look to add more premiumisation, we will continue to offer those core standard lager lines too.”