Wilko has debuted a frozen food range as part of a new partnership to stock supermarket Iceland’s products and bolster its own food offerings.

Currently being trialled at the value retailer‘s new St Albans and Rotherham stores, Wilko’s new frozen line will join its current portfolio, which includes its ambient food range, such as confectionery and snacking, as well as chilled lunches.

CDS Superstores chief executive Alex Simpkin told Retail Gazette: “For our Wilko roll-out we’ve been keen to trial lots of new additions to enhance the shopper experience.

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“Our new stores in Rotherham and St Albans have a much larger food offer including the introduction of some Iceland products. There are natural synergies between the Wilko and Iceland customer bases, so this trial feels like a great opportunity to test new and exciting formats.”

Iceland Foods international and new business director Justin Addison added: “Iceland is proud of our partnership with CDS and we’re delighted that it has secured the future of the Wilko brand, with even more customers now able to access our fantastic products and exclusive brands.”

The new tie-up follows a move by The Range, which first partnered with the frozen food specialist in 2018, in an aim to bring “shop-in-shop” format to three of its stores. It has since expanded this venture to 113 branches.