Tesco launches TikTok inspired in-store salad creation bays

Tesco salad creation bay
NewsSupermarkets

Tesco has launched in-store salad creation bays inspired by TikTok healthy eating trends.

The supermarket giant is rolling out a new fixture in the produce aisle which will be divided into three sections to offer a base, a builder and a topper.

Ingredients for the base include sweetheart lettuce or a lettuce and pea shoot salad bag, while builder options include shredded beetroot, avocado, grated carrot and spring onions.

Toppers include items such as pickled cucumber kimchi, a sriracha honey dressing, a coconut chilli and lime dressing, pickled pink slaw, chopped miso, and an orange and ginger dressing.


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Tesco said the move looks to tap into social media healthy eating trends, with increasing numbers of TikTok users posting photos of their salad creations.

The new dedicated bay looks to inspire customers to create their personalised salads by making it easier to find all ingredients in one place.

Tesco prepared salad buying manager Emily Hampson said: “Salads don’t have to be boring, They can be tasty, filling and suitable for many meal occasions.

“More exciting salads appear to be a foodie focus now, with increasingly imaginative creations with a varied range of inclusions appearing on TikTok and Instagram. Through our salad creations bay we want to inspire customers to make their own best ever salads at home.”

As an introductory offer, Tesco Clubcard holders can purchase four salad items for the price of three on the new bay.

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Tesco launches TikTok inspired in-store salad creation bays

Tesco salad creation bay
NewsSupermarkets

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Tesco has launched in-store salad creation bays inspired by TikTok healthy eating trends.

The supermarket giant is rolling out a new fixture in the produce aisle which will be divided into three sections to offer a base, a builder and a topper.

Ingredients for the base include sweetheart lettuce or a lettuce and pea shoot salad bag, while builder options include shredded beetroot, avocado, grated carrot and spring onions.

Toppers include items such as pickled cucumber kimchi, a sriracha honey dressing, a coconut chilli and lime dressing, pickled pink slaw, chopped miso, and an orange and ginger dressing.


Subscribe to Grocery Gazette for free

Sign up here to get the latest grocery and food news each morning


Tesco said the move looks to tap into social media healthy eating trends, with increasing numbers of TikTok users posting photos of their salad creations.

The new dedicated bay looks to inspire customers to create their personalised salads by making it easier to find all ingredients in one place.

Tesco prepared salad buying manager Emily Hampson said: “Salads don’t have to be boring, They can be tasty, filling and suitable for many meal occasions.

“More exciting salads appear to be a foodie focus now, with increasingly imaginative creations with a varied range of inclusions appearing on TikTok and Instagram. Through our salad creations bay we want to inspire customers to make their own best ever salads at home.”

As an introductory offer, Tesco Clubcard holders can purchase four salad items for the price of three on the new bay.

NewsSupermarkets

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