Tesco has again joined forced with its suppliers from well-known household brands such as Andrex, Aquafresh, Bodyform, Radox, Sure and Wilkinson Sword to distribute millions of personal care items to people in need.
Until 11 June, for every two purchases by Tesco customers from a selection of essential hygiene products, its suppliers will donate a third hygiene item directly to charity, In Kind Direct.
It follows a similar move last Autumn, which saw the retailer partnering with its suppliers to address rising levels of need with over two million products having already been donated as part of the campaign.
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Participating in the campaign again is Unilever, Essity, Haleon, Kimberly-Clark as well as new partner, Edgewell.
These products will be distributed by In Kind Direct, which works with thousands of charities, community groups, foodbanks and schools across the UK, to get much needed hygiene products to those who need them.
It comes as recent research commissioned by Essity in partnership with the grocer and In Kind Direct found that 32% of households with dependents have gone without hygiene products such as shampoo or deodorant, and 30% of those who struggled to buy hygiene products last year have had to borrow from friends of family.
A further 26% said they have had to use free products in public areas and 21% received items from a charity.
Tesco category buying manager for beauty and personal care Thomas Maier said: “This new research highlights how the number of families being impacted by hygiene poverty has grown in recent years.
“That is why the work done by In Kind Direct to help people is so important and we are really pleased to be working again with our suppliers to provide hygiene products where they are needed most.”
